The Digital News Publishers Association, or simply DNPA, is a dynamic, Delhi-based umbrella organisation of the digital wings of India’s top news publishers, which aims to promote equality and fairness in the relationship between media organisations and Big Tech companies. Essentially, the DNPA strives to resolve issues between Big Tech platforms and digital news media and promote collaboration among all stakeholders. Its motto is to promote, protect, and secure the interests of the news publishers in the digital ecosystem.

The association is an advocacy body that works with the government, private sector, regulatory experts, and policy-level stakeholders. Through outreach events and activities, the DNPA aims to chalk out ways to help safeguard the interests of the country’s digital news media houses. In recent times, the DNPA has played an instrumental role in pushing fair revenue-sharing practices involving Big Tech and news publishers.

Apart from pushing for collaboration between various stakeholders, promoting the interests of digital news businesses, and seeking to weed out fake news, the DNPA also pursues the need to upgrade rules and regulations governing India’s digital ecosystem.

The association represents 17 prominent media publishers in India, including Dainik Jagran, Dainik Bhaskar, Indian Express, Malayala Manorama, ETV, India Today Group, Times Group, Amar Ujala, Hindustan Times, Zee Media, ABP Network, Lokmat, NDTV, New Indian Express, Mathrubhumi, Hindu, and Network 18.

The aim of the DNPA is to work collaboratively on defining, creating, and fostering the digital news ecosystem in the country.